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Letters to the Editor

Issue Date - 28/02/2013
An effective summary
At the outset, our sincere thanks to Business & Economy magazine for including 3M as part of its analysis on the topic of “Reverse Innovation.” The cover story had a very effectively summarised importance of innovation in developing economies such as India and the critical role it plays in enabling and driving change in the global market which really leads to reverse innovation. The author has also very neatly categorised reverse innovation into three major areas of relevance to the local and global markets. One area where I would like to see a deeper analysis is the role played by ‘home-grown’ companies in reverse innovation. Perhaps this could be a topic of a separate article by itself as there is a lot going on in this area.

Raja Krishnamurthy
Research & Development Head, 3M India

Setting a high standard
Business & Economy magazine is a nice read. Being a professor, I have an inclination toward high quality research & analysis and I must accept that your team is setting a high standard for others to follow. I prefer going through my journals online and your magazine has always been able to cultivate my interest as it is refined. In fact, going through your website I have seen some very interesting cover stories on “Mergers & Acquisitions” and “Worst CEOs”. Without doubt, your edit team has a better outlook than most other journals. I must say your team is doing a great job and hope it continues to do same going forward.

B. Tom Hunsaker
Assistant Professor of Global Management, Thunderbird School of Management


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