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How long will Hero rule the motorbike-land?
Homegrown business brainpower from the Munjals have ensured that Hero MotoCorp hangs on to the crown for more than eleven years. And during these years, the most unexpected of moves from Bajaj have failed to dismantle Hero’s machines
In the summer of 2001, Hero Honda’s (now Hero MotoCorp) 78 year-old boss Brij Mohan Lall Munjal got the opportunity of a lifetime. He had the chance to invite 3,000 Hero Honda motorcycle owners for a ....Read More

“We are not distracted by scooters and mopeds!”
K. Srinivas, President – Motorcycles, Bajaj Auto Ltd., speaks to B&E about how Bajaj Auto made inroads into the motorcycle industry and how it plans a bigger tomorrow with a strong back-end unit
B&E: How has the transformation from scooters to motorcycles been for Bajaj Auto? Do you believe that the company took the right call by completely moving away from the scooters segment?
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“Durables are going through a tough phase this year”
Kamal Nandi, VP-Marketing & Sales, Godrej Appliances, says hardening of prices because of rising input costs will force most consumers to stay away from making big-ticket purchases.
B&E: Durable goods players are going for premiumisation and more energy-efficient products. What are the initiatives that Godrej Appliances has taken on these fronts?
Kamal Nandi (KN):<....
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“We are hopeful of an upward trend in the remaining months”
Eric Braganza, President, Haier India, shares his outlook on the consumer durable industry, its chances of revival, and what his company is doing to prod demand for its products in a sluggish market
B&E: Its been over a year since the durables market has been witnessing a fall in sales and demand. What do you think have been the key factors for the downturn?
Eric Braganza (EB):....
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