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Letters to the Editor

Issue Date - 30/05/2012
Excellent magazine
Business & Economy is an excellent magazine. The amount of hard work that has gone into the entire exercise shows. The best thing about the document is the real clarity in terms of mapping of cities wherein all aspects of the market have been covered in simple terms. The visual appeal is brilliant and this is a great reference point for a layperson. It has some of the best financial articles Iíve ever read. The articles are deep, academic, and extremely well thought out. Business & Economy is intellectual, extensive and insightful. Articles range from macroeconomic trends to stock market trends to business news stories. I also wish 4Ps Business & Marketing all the best in their endeavor towards empowering people with invaluable information in one place.

Navin Raheja
Chairman, Raheja Developers Ltd.

A note of thanks
Thank you (for reviewing my book, Reverse Innovation) . Thatís my simple message to my network of friends & supporters.

Since the launch, our new book Reverse Innovation: Create Far From Home, Win Everywhere, has appeared on several best seller lists: New York Times Best Seller (#7), USA Today Best Seller (#1) & Wall Street Journal Business Best Seller (#1).

The dynamics of global commerce are changing quickly. I am hopeful that Reverse Innovation will have tremendous impact, both on global corporations and their customers in the developing world.

Prof. V. Govindarajan
Earl C. Daum 1924 Professor of International Business Tuck School of Business


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