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Wars of the Luxury Car Makers in India
The Indian Luxury car market is on the verge of exploding, led by the increasing affluent class. this has catapulted Germany’s big 3 into an internecine and long drawn war. Is their any winner in sight yet? B&E’s Sanchit Verma Gives an incisive sectoral update on the current relative sales figures, positioning issues, production plans...
To understand a nation’s economic growth, one could study many indicators, from GDP rates to consumption indices to even employment levels. But the most fascinating and alluring of all such factors re....Read More


“The game has heated up, but then that’s market dynamics”
He’s the man who has been steering the Indian arm of Mercedes-Benz for the past five years. In an Exclusive with B&E, Dr. Wilfried Aulbur, CEO & MD, Mercedes-Benz shares where the company is heading
They entered India in 1994. After some restructuring globally and getting accustomed to the Indian landscape, we today know them as Mercedes-Benz India. It wasn’t a smooth ride, but today the luxur....Read More




“2010 has been Audi’s most successful year in India”
Michael Perschke, who took over Benoit Tiers, as the head of Audi India’s operations in July this year talks exclusively to B&E on how the three pronged strategy has helped them increase Audi’s market share in India
Audi India witnessed a change of hands in July this year as 42-year-old Michael Perschke took over as the head of the luxury car brand in the domestic market. He succeeded Benoit Tiers (promoted to....Read More


“Luxury car segment is set to double every 3 to 4 years”
Though the luxury car segment is at a nascent stage in India, it has a huge potential to grow big if the makers can lure the upper middle class customers, says K. Kumar, Senior Director, Deloitte India
B&E: Luxury cars have started catching the fancies of Indian consumers. How do you think the sector is evolving?
K. Kumar (KK): The Indian car market is reasonably young and evolvin....
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“From day one we are selling one cayenne everyday”
Porsche doesn’t have its manufacturing unit in India and doesn’t participate in major auto shows either. But Ashish Chordia, MD, Porsche expresses satisfaction with the growth to Angshuman Paul
Driving a car is passion, but driving a Porsche is a dream. The luxury car makers have ambitious plans for Indian operations. In an exclusive with B&E, Asish Chordia, MD, Porsche India shares the G....Read More


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