India's Most Influential Business and Economy Magazine - A Planman Media Initiative 
  Other Sections
  • Home
  •  Cover Story
  •  B&E This Fortnight
  •  B&E Indicators
  • BE Corporation
  • Finance
  • International Column
  • Interview
  • Overseas Talk
  • Policy
  • Politics
  • Scrutiny
  • Sector
  • Snapshot
  • Stratagem
  • Strategic Focus
  • Testimonial

Share |

Arindam Chaudari , Confirmed as Delhi franchise holder for i1 super series

Issue Date - 24/11/2011
National, November 4th, 2011: Management guru and economist Prof. Arindam Chaudhuri, of the leading business school Indian Institute of Planning and Management (IIPM), and his Planman Group (of which this magazine is a part) became the Delhi franchise owners for the all new motorsport racing league i1 Super Series, a landmark initiative by Machdar Motorsports. The Delhi franchise is the second team to be confirmed for the i1 Super Series after Bollywood superstar Shah Rukh Khan was revealed as the Mumbai franchise holder.

IIPM is ranked as No.1 in Global Exposure amongst all B-Schools in India and Prof. Arindam Chaudhuri is a noted Indian management thought leader & teacher, entrepreneur, public speaker, author and economist. He is also the Editor-in-Chief of The Sunday Indian as well as the founder of the Planman Group, which has business interests in consulting, media & entertainment and is now entering sports in a big way.

The highly anticipated i1 Super Series, charted on the popular city-based franchisee format, will have 9 teams representing 9 different cities from across the country with each team having an Indian and an international driver per car marking a new dimension in Indian Motorsports.

Announcing the partnership, Ms. Anjana Reddy, Director, Machdar Motorsports said, “Planman and Prof. Arindam Chaudhuri are a fantastic addition to the i1 Super Series and we are delighted to welcome them to the championship. Additionally, Prof. Chaudhuri’s IIPM is one the leading business schools in India and the i1 Super Series is a perfect platform for them to further enhance their brand. Motorsport has got a strong following amongst the youth of the country, which should highly benefit IIPM. Arindam is a great personality to have on board and his presence will be a big boost for the i1 series.”

Prof. Arindam Chaudhuri, honorary Director of the IIPM think tank, is highly impressed by the concept of the i1 series and was keen to be a part of it from the beginning. “We are delighted to be the Delhi franchise holder and very excited to be part of the i1 Super Series. The concept looks very innovative and intriguing and we have been keen to be part of this concept ever since its inception. We are always looking for ways to reach out to new audiences and the i1 Super Series is the right platform to help us do so. I have myself always been a great automobile enthusiast and our company Planman Stars has already been into sports for more than two years now. This is a perfect vehicle for it to strengthen its foothold in sports and we are confident that with our expertise and experience, we have the capabilities to be very successful in this endeavour. After the success of the inaugural Indian GP, motorsport is definitely enjoying a high in the country and will only continue to grow. From Planman Stars, we will always work towards supporting all kinds of sports in India.”

About i1 series:

i1 Super Series is the all new motorsport racing league promoted by Machdar Motorsport. The i1 Super Series will consist of 12 races with 9 teams representing different Indian cities. The inaugural i1 Super Series season will begin in January 2012 and be held in India, UAE, Malaysia, Bahrain and Qatar. The teams will race the Radical Sportscars’ SR3 roadster in the sports car racing series. Each team will be represented by two drivers. At least one driver for each team must be a certified Indian driver. The teams will compete for a USD 2 million prize.



Share |

Leave your first comment


     Leave Comments to this story    
Email id:  
Busines & Economy is also associated with :
©Copyright 2008, Planman Media Pvt. Ltd. An Arindam Chaudhuri Initiative. With Intellectual Support from IIPM & Malay Chaudhuri.