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Cover Story

Event snapshots

Issue Date - 19/01/2012
On the 12th of December 2011, London witnessed top political leaders, corporate personalities, icons, academicians, media giants, sports and film stars from India and UK come together for the crowning of the ‘Indian PowerBrands – The Global Superpower Edition,’ a beautifully designed and well-crafted book featuring India’s biggest and most successful companies and for the launch of the book CULT, authored by Prof. Arindam Chaudhuri & Prof. A. Sandeep. The awards ceremony that followed the conference was organised by IIPM Think Tank and Planman Marcom, India’s leading marketing communications company. Global business leaders and icons were honoured at the event.

The evening began with a special message from British Prime Minister David Cameron. MP Caroline Nokes, a big future name in British politics, an enthusiast of India and a good friend of the Prime Minister David Cameron, was asked to deliver the personal message at the conference on his behalf. The keynote speaker at the gala dinner was leading Anglo–Asian MP Priti Patel, who is considered a rising star of her party.

The high profile event that witnessed the launch of the book 'CULT: The ultimate CEO Guide to calling the shots without getting shot' – was unveiled by management icon, author and former Chief Evangelist at Apple Inc., Guy Kawasaki. He said: “I have read the book and Steve Jobs would’ve loved this book, he truly would’ve. This book is in the same quality of Malcom Gladwell, Geoffrey Moore and Clayton Christensen”. The book launch was followed by the unveiling of the "Indian PowerBrands" by Priti Patel, celebrated Indian-Canadian politician Dr Ruby Dhalla and Prof. Chaudhuri.

The event also witnessed the presence of other luminaries such as African-American civil rights activist Jesse Jackson, many distinguished British Parliamentarians including former Government minister Rt. Hon. Keith Vaz MP, Graham Stuart MP – Chairman of the Education Select Committee, Mark Pritchard MP – secretary of the 1922 Conservative Party 1922 Backbench committee, Nigel Adams MP who is Parliamentary Private Secretary to Rt. Hon. Lord Strathcylde, Leader of the House of Lords and Member of the Cabinet, Lord Bilimoria, Lord Meghnad Desai and Lord Swraj Paul, apart from business icons and celebrities like Saharasri Subroto Roy (who came for the first time in the last two decades to take an award himself ), David Collier, CEO England Cricket Board, Sidhartha Mallya, JK Tyre’s Dr. Raghupati Singhania, Ace F1 Racer Karun Chandhok, Videocon’s Anirudh Dhoot, actor-director Farhan Akhtar and Father of Indian BPO Raman Roy, amongst others.

Some of the awards included Lifetime Achievement Award to Caparo Chairman Lord Swraj Paul, Corporate Icon to Adi Godrej and Indian Businessman of the Year to Subroto Roy.

Earlier a morning session with the theme ‘India Rising’ saw a galaxy of celebrated individuals speaking passionately about making India the next economic super power.

The event was first of its kind held anywhere outside India to celebrate India Rising. An elated Priti Patel, who took special care in overseeing its success, said: “If Indian companies do manage to make it big to the global standards in the next few years, the event of 12th December in London will be historic as first time this kind of an initiative has taken place”.



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