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Best of Letters to the Editor - 2011

Issue Date - 19/01/2012
A ‘Strategic shift’
(Letter published in B&E Issue dated – 03/03/2011)

I have been reading Business & Economy magazine for quite sometime now and in my opinion, it is a World-class magazine. The cover story on corporate strategy shifts was simply brilliant. Very few magazines actually have attempted to write on this critical issue in the past. It was a great read, especially considering the number of case-studies and the amount of in-depth research done. I enjoyed the way both successful and failed strategies related to different organisations are critically analysed in this issue. What I like the most about Business & Economy is that the magazine deals with various issues, from policy to business to market, and it generates a number of out-of-the-box ideas in almost all the fields, issue after issue. This shows the level of intellect and power of innovation your team has. I wish you all the best and hope you continue with such path-breaking journalism for years to come.

Dr. Brian W. Tempest
Former CEO, Ranbaxy and International advisor to UNCTAD

(Letter published in B&E Issue dated – 18/08/2011)

The online edition of Business & Economy magazine makes it easy for readers to access it anytime and anywhere. Though the focus of the magazine is on national issues, the story angle along with the research and inputs on international issues make the magazine a truly globally relevant as well as an India-centric magazine. The content covers a wide spectrum of issues ranging from politics and policy to business and analysis. The data used in all the stories is commendable. It is a delightful read.

Prof. Timothy Calkins
Clinaical Professor of Marketing Kellogg School of management


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