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BE Corporation
•    Why mean guys ride a HONDA
Honda has always been regarded as one of the most deadly Japanese warriors. And its ‘wait and watch, then attack’ strategy has served the company well. Question is: How far will this take Honda? And will the market still desire such mean machines which many others offer too? Surely, if nothing comes up, there’ll be just the mean guys left to ride its mean machines!

•    When the world deceives Honda, it receives a warm ‘India’ welcome
Masahiro Takedagawa, President, Honda Siel shares his India stance and future plans. A B&E exclusive...

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